1. What
skills have you developed through this module and how effectively do you
think you have applied them?
- I
have learnt much more about ways of researching, through the use of primary
and secondary research, qualitative and quantitative.
- The
correct way to reference when referring to research, set by Harvard
referencing standard.
- Using
trusted information sources, such as Google Scholar.
- An
ability to critically evaluate a brand identity, and analyse certain design
decisions.
- The
overall ability to write well constructed and triangulated essays, based on
careful analysis.
-
Grammar, spelling and punctuation.
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2. What approaches to/methods of design production
have you developed and how have they informed your design development
process?
- Working
with different formats – For studio brief 2, I have worked with two formats
that were new to me; an A5 publication and an A1 poster. I found both to be
hugely beneficial. With an A5 publication, much has to be considered when
working with space, as you don’t want the page to be too cluttered. Working
on an A1 poster was difficult (as it needed to be viewed from distance as
well as close up), meaning designing on a 15” laptop could not replicate
it’s scale.
- Binding
– I learnt how to create a unique Japanase stab stitch bind, and the unique
and craft based quality it can give to a publication.
-
Stock – I have learnt more about where stock
can be sourced from, and innovate ways in which stock can break up a
publication.
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3. What strengths can you identify in your work and
how have/will you capitalise on these?
- Research
– If I’m interested in the topic (I should be if I’ve chosen it), I really
get into researching the topic. This means I have a great foundation to
work with, meaning I can develop strong concepts that work well with the
information.
-
Layout – I feel my ability to work with grids
has hugely improved, which can mainly be seen with the A1 poster. I feel
the information displayed on the poster was well considered and well
communicated. I intend on experimenting with more infographics in the
future, utilising type and grid. The same can be said for working with
publications and layout.
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4. What weaknesses can you identify in your work and
how will you address these in the future?
Time management – If I’m honest, I should have been
given more time to Studio Brief 2. I worked every waking minute at points
of the project, meaning I left my self very little time for a break or time
to relax. The outcome was better much better than I had expected or
planned, and took the same amount of time as I expected. However, this
wasn’t spread appropriately. In the future I shall continue to use a
calendar to plan when I work, but be stricter on filling it in.
Booking slots (photography & print) – This has
been much less of a struggle than last year, but still something I need to
consider. Ideally, I would like to get my work printed in the digital
dungeon in the future, but slots at this time of year are booked over 3
weeks in advance. Next year I shall book print slots this early on, so I
don’t have to use a printer outside of university.
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5. Identify five things that you will do differently
next time and what do you expect to gain from doing these?
Try to attend all of the studio sessions. In terms
of lectures and seminars, I wasn’t bad with attendance. However, due to a
serious family issue, I had to rush home and missed a briefing. Obviously
this could not have been controlled, but I’m hoping an issue like this
doesn’t crop up again!
Manage time better, meaning less stress, and the
same amount of work.
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6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1
= poor
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1
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2
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3
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4
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5
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Attendance
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x
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Punctuality
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x
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Motivation
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x
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Commitment
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x
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Quantity of work produced
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x
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Quality of work produced
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x
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Contribution to the group
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x
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The evaluation of your work is an important part of
the assessment criteria and represents a percentage of the overall grade. It
is essential that you give yourself enough time to complete your written
evaluation fully and with appropriate depth and level of self-reflection. If
you have any questions relating to the self evaluation process speak to a
member of staff as soon as possible.
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